In just a few days, I'm off for my second overseas trip of the year, to visit my brother in Zurich. I'm quite excited; I could use a new adventure.
So the other day I went online in search of cool things to see and do in Switzerland, and ended up (surprise, surprise) at the Web site for Swiss tourism, MySwitzerland.com
. Please click on that link and then tell me what you think of their ad campaign. Because frankly, I think it's kind of weird. Just for starters, there's the tag line: "We do whatever it takes to make your vacation perfect." That's an admirable commitment, but it seems a little odd when shown against a photo of a train crossing a bridge. Are they saying that they're willing to build a picturesque bridge just for you?
Then there's the photo of the masseuse. She looks way less than thrilled to "do whatever it takes," but maybe that's just me.
My favorite is the first photo, mostly because I'm absolutely mystified in regards to what's happening in it. There's a guy lying on his back in a meadow, a box of tools on the grass beside him, and a long line of identical cows fading off into the distance. The man looks like he's using the tools to somehow tinker with a giant caldron that's hanging around the first cow's neck. This photo may take the "We do whatever it takes" slogan to whole new levels. I mean, it looks like he's building a million identical robotic-yet-amazingly-lifelike cows, presumably in an effort to make sure that your vacation is perfect—in which case I sure hope you're a fan of cows, because otherwise your vacation is going to suck.
Anyway, I'm not sure how this concept fits in with the rest of the pictures, which at least look like stuff that has some plausible basis in reality. But then again, reality may not be Switzerland's strong suit. Consider this snapshot of the navigation bar that appears when you click on "Interests." Specifically, consider the left-hand side of the bar:
Hmm, that's hard to read. Let me zoom in for you:
Oops. OK, that very obviously didn't work. So maybe you should just go to the site, click on "Interests" and then see for yourself that it says, clear as anything, right next to "Food & Wine"... "Time Travel."
I always knew the Swiss were an advanced race, but wow. This trip could end up being even more interesting than I thought...